Responsible for the execution, management and on-time delivery of high quality strategic creative materials for brand advertising and marketing campaigns. Mid-level manager with indirect reports executing projects assigned by department heads. Interacting with senior management’s organization and client companies. Worked on both marketing/promotional initiatives as well as product design to create cohesive, recognizable brand statements. Maintained graphic consistency across all deliverables.
Execute creative art direction and graphic design for direct marketing, direct mail and advertising campaigns. Directed and supervised photography, partnered with copywriter on general creative production supervision for print, direct mail CRM advertising and catalog and digital media. Pre-press and press approvals.
Managed and executed global retail brand related projects and production for marketing of fashion and home goods brands and consumer-based products. Supervised print production, brsnd packaging and creative execution of direct marketing and overall marketing strategies of branded retail publications. Supervised and hired direct and indirect reports plus freelance talent. Developed and executed brand packaging programs for national and international clients.
Carried out creative concept and execution of product development, packaging design, product labeling and brand development strategies for national and international markets. Managed concept and creative design development and marketing support. National brand related projects and graphic services, print production, marketing for fashion and home trends.
Clients: IBM Direct, Damart, Hanover Direct, Scholastic, Van Heusen, The Phoenix Group, Nobart, Grey Direct, Kramer Ink and Disney Corporation, Marshal Fields/Target. Various other Advertising and strategic marketing projects and agency clients.
Supervised print production and creative execution of direct marketing and overall marketing strategies of branded retail publications and catalog marketing. Supervised a staff and support staff. Managed in-house photography studio. Maintained and structured yearly budget processes.